Cover story! New Modern Modesty

featuring Halima Aden

Modesty never looked so good with our latest arrivals, sure to set the tone for your new wardrobe and endless style choices in 2019. We share 7 of our must have looks for staying modest and on-trend this year as worn by the one and only Halima Aden.

PHOTOGRAPHY MATTHEW EADES AT ONE REPRESENTS MAKE-UP KENNETH SOH AT THE WALL GROUP VIDEOGRAPHY BRUISE FILMS MODEL HALIMA ADEN AT IMG STYLING TEAM INAYAH

Warm neutrals should always be at the top of your wish list, and they just got a whole lot more luxurious. With our new luxe abayas and hijabs in so many timeless shades, you’ll never go out of style.

Above Halima wears hazelnut luxe cinched abaya and mocha luxe jersey hijab.

From billowing balloon sleeve details to ditzy floral prints, we just took maxi dresses up a notch. Pair down with perfect flats or dress-up to the nines with some killer heels.

Above Halima wears ice grey batwing maxi dress and navy smoke luxe textured hijab.

Keeping things covered doesn’t mean you have to hide your style, far from it. We are all over adding a splash of warmth to the classic black abaya, and that’s where the kimono comes in.

Above Halima wears black smock abaya, mocha pleated cuff kimono and light chocolate luxe jersey hijab.

Take power dressing at work to new heights in the ultimate stripe co-ord. But be sure to be more ‘fashion’ than ‘finance’ with a soft girly blouse, and a slick black hijab.

Above Halima wears auburn stripe blazer, auburn stripe trousers, black embroidered top and black soft touch rayon hijab.

Yes, that’s right, it’s a jumpsuit that is fully modest, that has a cape. It’s superhero glamour at its absolute finest. Pair it with one of our best-selling soft crepe hijabs in your own unique style.

Above Halima wears sadie jumpsuit in rich berry and truffle soft crepe hijab.

If you were wondering how to stay glamorous and relaxed, then you’re looking at it. Take one of our beaded evening dresses, add a super luxe hijab, and you’ve got the recipe for all out party perfection.

Above Halima wears midnight odelia gown and dark navy luxe jersey hijab

Being understated is great, but why not go all out with a gown and be extra in all the right ways? Float into every event, in total modest confidence with our latest occasionwear.

Above Halima wears pine tala gown and pale gold soft touch rayon hijab

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